1- Choose a between HEB and Walmart and do the following: A. In your assignment document, include a design of a personal schema for the specific retailer you chose, showing the importance of marketing and consumer behavior implications of such personal schemas. Here some examples, just apply it to the retailer: Types of Schemas behavior Person schemas future doctor smart appearance Social schemas be respectful pay for movie tickets personality don't eat garlic preferences Self-schemas verywell funny professionalism hates broccoli Event schemas handshake portfolio business suit FIGURE 2 The Framework of Holistic Product Choice Strategy Based on Consumption Schema Information Search Problem Stimulus Recognition and Framing Evaluation of Compatibility Choice Set Quits Evaluation of Cost Benefit Consumption Schema: Theme of Consumption and the Expectations About the Product Constellation Processes Quits Choice (Buying) Influences Decisions States Product Replacement Needs Evaluation of Compatibility and Efficiency The Product Constellation in Use B. In the same document include a design/illustration of the taxonomic structure for a broad product category in the grocery store you chose, paying close attention to the different levels of the hierarchical structure as described in the text. (besides the text book, I recommend you to read this article: Click here Link) C-Visit that grocery store and, find and describe (and if you are allowed to take pics, try to include them too) at least 3 examples of marketing efforts that call attention to how companies are making efforts to build categories, schemas, or scripts for their products. Examples of these efforts might include: (1) point-of-purchase displays that distinguish the brand within the category or associate it with other categories (e.g., football-beer promotion); (2) unique packages that help establish the brand image (such as with fragrances); (3) soda cans from other countries and in foreign languages; (4) special promotional tools (coupons). Make sure to discuss about how marketers are or are not using principles of consumer behavior to support their marketing efforts, for each of those 3 examples.