1. choose a brand and a product range of the brand. The brand could be a good / service / retailer / digital / Sports / luxury / B2B / NFP / public brand offering. 2.complete&addressing all elements of your brand analysis. 3.to be clear about the changes that are being made due to trend adaptation. Reflect on each element completed in your second step and introduce while justifying the said change or no change. For example:

1.Revisiting the brand identity

How is it aligning with or representing the core values of the brand

Is it enhancing the brand personality or its identity? OR is it extending the brand identity? Are there any changes to the brand personality? Does the brand architecture change?

If YES - discuss the change, justify it If NO - justify why you are not changing it

2.Revisiting the target audience

Are you connecting with the same target audience?

If yes, why?

If no, Who are the new target audience? Introduce them by reflecting on each segment Why change the target audience?

3.Revisiting brand positioning

Is there any changes to the positioning statement? Yes - share it, No - why not?

Reflect on the marketing mix - each P to be reflected upon and state what changes are going to be made to the:

Product

Price

Place

Promotion (This is your creative communication suggestion; This is where you will share your creative outputs (mock ups))

If it is a service the extended P's need to be considered and reflected upon

If no changes then you need to state why and how the current aspect is going to help with your management plan