Question
1. Choose a company and a product. 2. Is it sold outside the U.S.? 3. If yes, choose one country it is sold in
1. Choose a company and a product. 2. Is it sold outside the U.S.? 3. If yes, choose one country it is sold in and compare the product characteristics, price, distribution, and promotion compared to the U.S. (how is the strategy different?) 4. If not sold outside the U.S., should it? How would its marketing mix (4 Ps) change? 5. Prepare a Powerpoint presentation with your answers (email me the presentation, include all of your names in the Powerpoint)
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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