Question
1) Choose a company and discuss three public relations elements that they use effectively. Make sure to identify the stakeholders that are being targeted with
1) Choose a company and discuss three public relations elements that they use effectively. Make sure to identify the stakeholders that are being targeted with each element.
2) Identify a company that handled a public relations issue unsuccessfully. Identify another company that handled a public relations issue successfully. Discuss what made each unsuccessful or successful.
Step by Step Solution
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Step: 1
Apple Inc a Product Launch Events Apple utilizes product launch events effectively to engage multiple stakeholders including customers media investors ...
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
