Question
1. Choose a company you are interested in. Summarise the organisation's structure (i.e. staffing/departments), the products and/or services it offers and overall strategic and marketing
1. Choose a company you are interested in. Summarise the organisation's structure (i.e.
staffing/departments), the products and/or services it offers and overall strategic and
marketing objectives.
2. Explain the process that a marketer can use to ensure that marketing strategies,
approaches and the marketing mix are achievable for an organisation. Provide an
example to illustrate your response.
3. Identify and outline five examples of legislation and regulations that apply to the
marketing industry in Australia and should therefore be taken into account when
developing a marketing plan.
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