1- Choose a product destined for the final consumer, then imagine that you are the marketing manager of the company that produces it and that you are in charge of setting its price: What price did you set? What factors did you take into account when setting the price? What strategy did you use to determine the price?

2- Define the marketing or distribution channel. Explain what types of distribution strategies exist and what are the three distribution alternatives mentioned in the textbook. Choose one and describe it offering its advantages and disadvantages

3- Choose a product destined for the final consumer, then imagine that you are the marketing manager of the company that produces it and that you are in charge of the promotion strategy: What is the objective of your strategy? What elements of the promotional mix did you use? What factors did you consider when choosing the elements of the promotional mix?

4- Define each of the five elements that are used to generate an online presence. Then, imagine that you have a company that sells a certain product and mention what elements you would use and why

5-Explain and identify the elements of the promotional mix

6-Discuss the effects of advertising on market share and consumers

7-List the steps in the sales process