$1.$ Choose a publicly traded Company that is preferably Canadian or originally founded in Canada that you are interested in$.$ Please consult sedar.comLinks to an external site. and confirm that your Company is publicly traded. I will accept other Companies but would like you to consider analyzing a Canadian Company. I also will not accept a financial institution, telecom company or airline as the company$$s size and complexity may make it more difficult to analyze.

Choose a publicly traded Company that is considered a competitor to this company OR if you can obtain Industry Data comparisons for the most recent year.

Use Shopify Inc. $($Ticker: SHOP$)$ as the main company and Lightspeed POS Inc. $($Ticker: LSPD$)$ as the competitor.

$2.$ Calculate the following ratios from each of the following categories for the two MOST recent ANNUAL fiscal year$-$end periods. TOTAL: Should be $7$ ratios.

Liquidity $-$ Current Ratio

Asset Management $-$ Total Asset Turnover & another ratio from this category.

Long$-$Term Solvency $-$ include Debt to Equity Ratio and another ratio of your choice from this category.

Profitability $-$ use Profit Margin and Return On Equity.

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$3.$ Calculate the SAME selected ratios in Step $2$ for the Competitor for the most recent year ONLY.

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$4.$Provide ratios in a table format comparing the following:

Evaluate the firm in the four categories of ratios over two years. Indicate if the trend for each ratio is favourable or unfavourable over time.

Compare the most recent year$-$end ratios with those of your Competitor and indicate whether the Company is performing better or worse than its competitor.

$5.$ Calculate ROE using the DuPont Identity for BOTH years. Identify and explain the key source causing the change in ROE over the two years. Which ratio $($or area of performance$)$ measured within the Dupont Identity should the Company focus on improving? Provide a specific recommendation on how they can improve that ratio.

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