Question
1. Choose a real company/organisation fictional one. Write a proposal for the creation of tools and techniques that are suitable within a divergent media environment
1. Choose a real company/organisation fictional one. Write a
proposal for the creation of tools and techniques that are suitable within
a divergent media environment in relation to this chosen company/
organisation.
2. Make a proposal for a customer-centric app for an imaginary organisation.
Explain how the features of this app are customer-centric. Where possible,
collaborate with an expert to verify the viability of the features.
3. An organisation wants to develop marketing communications in order to
promote the launch of a new product with the aim of making as many sales
as possible, as well as having the opportunity to gather customer feedback
on the new item. Describe your recommendation for a tool/technique that is
fit for this purpose.
4. Choose an organisation. This may be any well-known organisation or an
organisation which is currently a client. Make a proposal for a cross-sector
marketing communications solutions for this organisation.
5. Describe a channel that is highly effective in empowering customers and
responding rapidly to customer perspectives.
6. What is your organisation's policy/procedure/protocol for maintaining contact
with business networks and clients?
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