1. Choose a real company/organisation fictional one. Write a

proposal for the creation of tools and techniques that are suitable within

a divergent media environment in relation to this chosen company/

organisation.

2. Make a proposal for a customer-centric app for an imaginary organisation.

Explain how the features of this app are customer-centric. Where possible,

collaborate with an expert to verify the viability of the features.

3. An organisation wants to develop marketing communications in order to

promote the launch of a new product with the aim of making as many sales

as possible, as well as having the opportunity to gather customer feedback

on the new item. Describe your recommendation for a tool/technique that is

fit for this purpose.

4. Choose an organisation. This may be any well-known organisation or an

organisation which is currently a client. Make a proposal for a cross-sector

marketing communications solutions for this organisation.

5. Describe a channel that is highly effective in empowering customers and

responding rapidly to customer perspectives.

6. What is your organisation's policy/procedure/protocol for maintaining contact

with business networks and clients?

14 Assessment 2 - Case Study/Written Responses 1. Choose a real company/organisation or create a fictional one. Write a proposal for the creation of tools and techniques that are suitable within a divergent media environment in relation to this chosen company/ organisation. (15 marks) Create a proposal for a customer-centric app for an imaginary organisation. Explain how the features of this app are customer-centric. Where possible, collaborate with an expert to verify the viability of the features. (15 marks) . An organisation wants to develop marketing communications in order to promote the launch of a new product with the aim of making as many sales as possible, as well as having the opportunity to gather customer feedback on the new item. Describe your recommendation for a tool/technique that is fit for this purpose. (10 marks) Choose an organisation. This may be any well-known organisation or an organisation which is currently a client. Make a proposal for a cross-sector marketing communications solutions for this organisation. (15 marks) Describe a channelthat is highly effective in empowering customers and responding rapidly to customer perspectives. (5 marks) . What is your organisation's policy/procedure/protocol for maintaining contact with business networks and clients