1. Choose an Olympic athlete and describe his or her endorsement portfolio.

2. Why did Missy Franklin forgo sponsorships and endorsements after the 2012 Olympic Games?

3. How are Olympic agents different from mainstream sports agents?

4. Which current Olympic athlete is most active on Twitter?

5. What new category of endorsement has developed in recent years?

6. Which companies were the top USOC sponsors for the most recent Olympic Games?

7. Identify the sponsors of your favorite Olympic athlete.

8. Of the cause marketing campaigns discussed in this chapter, which one do you think was most effective?

9. If you were an advisor to Missy Franklin after the 2012 Games, what would you recommend that she do regarding her endorsement opportunities?

10. What company would benefit most from an Olympic sponsorship? What should that campaign look like?