1. Choose one of the social media channels that the small business owner does not utilize or underutilizes 2. Develop a social media campaign for the business based around that social media channel. Ensure that the social media channel makes sense for the type of business you choose (e.g. Pinterest would be a great choice for a design company, but not a great one for a plumbing business) 3. Do not launch the campaign. Instead, crate a description of it and some examples of what it might look like