1. Choosing the brand name, package size and color, and the length of warranty are components of the _____ strategy.

2. The goal of Budget Rent A Car System is to attract budget minded consumers with an entertaining and informative game. These budget-minded consumers would be classified as Budget's _____ market.

3. A company has developed a keyboard that is virtually indestructible. It is trying to decide how to get its product into the hands of people like to use their computers while they eat lunch. The company is concerned with the _____ strategy.

4. During the _____ stage of the product life cycle, competition is light, production and marketing costs are high, and profits are either small or negative.