Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

1. CN Tower, or 2. The Whitney (restaurant Detroit), or 3. Marriott International The hospitality industry, like any other customer service industry, must use social

image text in transcribed
image text in transcribed
1. CN Tower, or 2. The Whitney (restaurant Detroit), or 3. Marriott International The hospitality industry, like any other customer service industry, must use social media to communicate with the public We have talked briefly about dealing with complaints on social media, but much more of these companies' efforts will be about attracting potential customers and maintaining those relationships. This assignment is created for you to consider whether their efforts are successful. Please research one of the three companies/organizations listed above using the following subsections. This assignment should take between a page and a half to a maximum of two pages to complete, single spaced. You will be graded on the thoroughness of your evaluation and the quality of your writing. Be mindful of writing in sentences that are clear, don't contain too many unnecessary words and not too long. Your assignment should not contain sentences/paragraphs that are too similar to another student's work. Your evaluation should be your own and if you work is too similar to that of another student you will lose points. Introduction Give a background of the company you have selected. What service does it provide.? How many locations does it have? How many visitors does it have each year? Attribute where you found your information. Which social media accounts does it have? Twitter Under this subhead (subsection) describe the hospitality company's communication on Twitter. How many followers do they have? How often do they Tweet? What do they usually Tweet about? How would you describe the writing in their Tweets? How do these Tweets attract customers? Do they rely on photos or video in their Tweets? Is it effective? How many followers do they have? What kind of messages are best suited for Twitter as opposed to other social media? Facebook Under this subhead (subsection) describe the hospitality company's communication on Facebook. How many followers do they have? How often do they post? What do they usually post about? How would you describe the writing in their posts? How do these posts attract customers? Do they rely on photos or video in their posts? Is it effective? How many followers do they have? What kind of messages are best suited for Facebook as opposed to other social media

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Exploring The Hospitality Industry

Authors: John R Walker, Josielyn T Walker

3rd Edition

0133762777, 9780133762778

More Books

Students also viewed these General Management questions

Question

3. An initial value (anchoring).

Answered: 1 week ago

Question

4. Similarity (representativeness).

Answered: 1 week ago