1. Company A owns a tour business that services tourists. Company B offered discounts to tourists which led to a decline in company A's bookings. Company A decides to advertise its own discounts to increase bookings that were going to company B. which growth strategy is being described in this scenario? Market penetration, b. new product development, C. diversification, d. market development 2. Which ethical guideline should marketers keep in mind when obtaining secondary data content? Encouraging independent responses, b. obtaining consent, C. evaluating credibility, d. ensuring understanding of question topic 3. A company's marketing department plans to design in-store merchandising. Which type of planning does this represent? a. Vision, b. mission, C. tactical, d. strategic 4. What is the goal of strategic planning? a. Identifying marketing programs, b. evaluating market opportunities, C. aligning organizational goals, d. increasing advertising effectiveness 5. What must be established prior to developing strategic and tactical plans? a. Promotion, b. actions, C. pricing, d. vision