1. Company reputation is an example of a:

		A. Intangible asset
		B. Tangible asset
		C. Organizational capability
		D. Organizational function

2. Those activities in a firm that are involved in the physical creation of the product, marketing and transfer to the buyer and after-sales support are called:

		A. Operational activities
		B. Support activities
		C. Secondary activities
		D. Primary activities

3. When a strategist uses the firm's historical experience as a basis for evaluating internal factors, he or she is performing a:

		A. Comparison with key competitors
		B. Comparison with success factors in the industry
		C. Comparison with past performance
		D. Comparison with industry benchmarks