1) Company X's principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels.

• Benchmarking

• Industry comparison

• Past performance comparison

• Disaggregating

  2) A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called

  • competitor profile

  • financial position

  • vendor profile

  • customer profile

    3) Leaders galvanize commitment to embrace change through clarifying strategic intent, building an organization, and

    • developing a vision

    • shaping organizational culture

    • developing a mission

    • planning strategy

      4) Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.

      • market valuation

      • market estimation

      • market partitioning

      • brand association

        5) BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.

        • brand mission

        • brand vision

        • brand slogan

        • brand personality