1. Compare and contrast business strategy and national/military strategy. How does Strategic, Operational and Tactical level military planning crosswalk with Corporate, Business and Department level business planning/strategy? 2. What is Strategic Positioning and how can it be used to define a business unit? 3. How should we use strategy to define our brand and create brand equity? Which strategies actually hurt brand image? 4. When analyzing a company what are some important points to research? 5. What are some key pieces of financial data to capture in a business summary?