$1.$ Complete your own SWOT analysis for your focus brand $($selected in the Personal Intro$/$Focus Brand Discussion$)$ by identifying

three Strengths $($positive internal factors$)$

three Weaknesses $($negative internal factors$)$

three Opportunities $($positive external factors$)$

three Threats $($negative external factors$)$

relevant to your focus brand. Thoroughly explore your SWOT analysis as you will draw from this for future strategic work. $(12$ points$)$

$2.$ Based on the results of your SWOT analysis, what do you want advertising to communicate for your focus product or service? Be specific. $(6$ points$)$