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1 . Compute the 2 0 2 0 profitability of the Peterson , Whitner , and Colton Premier Accounts at FIB. 2 . Why might

1 .

Compute the

2020

profitability of the Peterson

,

Whitner

,

and Colton Premier Accounts at FIB.

2 .

Why might FIB worry about the profitability of individual customers if the Premier Account product offering is profitable as a

whole?

3 .

What changes would you recommend for FIB

'

s Premier

Account?

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