$1.$

Compute the$$ customer$-$level operating income of each of the five retail customers now being examined$(1,2,3,4,$ and$5).$ Comment on the results.

$2.$

What insights do managers gain by reporting both the list selling price and the actual selling price for each$$ customer?

$3.$

What factors should managers consider in deciding whether to drop one or more of the five$$ customers?