1.- Concept of strategy. 2.- Concept of competitive advantage. 3.- How can a competitive advantage be sustainable over time? I4.- Concept of strategic positioning. 5.- Concept of Trade Off. 6.- What is the objective of Porter's five forces analysis? 7.- Develop the five forces in Porter's analysis of the structure of the industry. 8.- Mention three factors to determine rivalry: 9.- Is price war a viable alternative and why? 10.- In an industry where the five forces can be considered high, the profitability of this industry has to be: 11.- In a highly concentrated industry it is common to find rivalry between 12.- On what is the design of international strategies based? 13.- Where should the value added chain be broken? 14.- In which functional activities should companies concentrate their resources? 15.- Concept of competitive advantage and comparative advantage. 16.- Factors affecting comparative advantage. 17.- Concept of the value added chain. 18.- In what functional activities of the value added chain should a company concentrate its resources? 19.- In what type of economy should we place a highly labor-intensive production process? 20.- In what type of economy should we place a highly capital-intensive production process? 21.- In what type of economy should we locate an assembly process that requires equal investment in robotized machinery as in specialized labor? 22.- Those innovations that seek to make products or services cheaper, simpler and more accessible, and seek to satisfy the needs of less demanding markets are called:

23.- What is innovation?

24.- What is disruptive innovation?

25.- What is progressive innovation?

26.- Point out an example of disruptive innovation and progressive innovation. 27.- The theory of disruptive innovation assures that companies with greater seniority in an industry are more likely to beat new competitors when they compete in progressive innovations. Is the existence of three different groups of customers: unsatisfied customers willing to pay more for better service, satisfied customers where technological advances exceed their needs, and customers excluded from the consumer market for those goods or services, a sign of risk of disruptive innovation? 29.- What does the competitiveness of a nation consist of? 30.- Mention and explain the elements of Porter's Diamond.