1) Concept of strategy and how it is the key role to the success or failure of an organization?

2) What are DHL's tangible and intangible resources to accomplish the organisation's strategy?

3)What are DHL's capabilities? How can the organisation create capabilities?

4) What five criteria does DHL have to become core competencies?

5) What is/are DHL's competitive advantage/s? How does the competitive advantage help DHL to accomplish its strategy?

6)Does DHL have any sustainable competitive advantage?

The importance of the 'Why' in the 'What, How, and Why' model is explained in the video "How great leaders inspire action" by Simon Sinek in topic 8. Knowing your 'Why' is essential for your success as an entrepreneur. To explain 'Who you are as an entrepreneur', you must: 1. Clearly identify your 'Why' 2. Link this to your competitive advantage (your 'How')

3. Link this to your strategy (your 'What')