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1) Conduct a detailed Environmental Scan of the company using 3 different frameworks including traditional and digital. You should refer to your offline/digital marketing audit
1) Conduct a detailed Environmental Scan of the company using 3 different frameworks including traditional and digital. You should refer to your offline/digital marketing audit wherever necessary in the main report. Please note that the task is to be able to draw a bigger picture that helps you identify key challenges or opportunities by using the audit tools
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Financial Accounting
Authors: Walter Jr. Harrison, Charles T. Horngren, C. William Thomas, Greg Berberich, Catherine Seguin
6th Canadian edition
134564146, 978-0134141091, 134141091, 978-0134564142
