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1. Conduct an environmental scan of the main environments for the Strategic Plann Institute. In your answer use current environmental information and strategic marketing theory

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1. Conduct an environmental scan of the main environments for the Strategic Plann Institute. In your answer use current environmental information and strategic marketing theory to support your discussion (30%) 2. Conduct an analysis of the strengths, weaknesses and any sustainable competitiv advantage of the Strategic Planning Institute (20%). Identify and discuss potenti opportunities for the Strategic Planning Institute based on the strengths identified (20%). 3. From the environmental analysis and analysis of the opportunities above, what opportunity would you recommend the Strategic Planning Institute consider to g the business and why? What implications will need to be considered by the Strat Planning Institute when considering this opportunity? (20%)

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