1) Congratulations and condo. ences. You have just been promoted to manage you company's Star" product. Yes, they have classified it conectly-you are the leader (40 % market share) in a high growth market : 0% annual growth). You need to submit the budget for the coming year. Of course, you're nervous because you don't want to be the one who screws up one of the leading products for your company. Using the data provided: # of competitors (not including you) NN Total # of competitors products (one each) Total * of competitor s salespeople 100 Total communication expenditures by competitors $9 million Average competitor price unit $11,000 Size of market in units this year 9,000 Annual market growth rate 30% # of your company salespeople 70 Your current annual communication budget $5 million Your price/unit $12,000 Your COGS/unit $4,800 Your gross profit margin per unit $7,200 Annual cost of salesperson $250,000 Annual product development costs $2,000,000