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1. Conjoint analysis makes it easier for consumers to make a choice, therefore improving the quality of the information extracted. A.False B.True 2. In a
1. Conjoint analysis makes it easier for consumers to make a choice, therefore improving the quality of the information extracted.
A.False
B.True
2. In a conjoint analysis, we assume the valuation of a product is the sum of the valuation of its attributes.
A.False
B.True
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