Question
1. Consider the current market, competitive position, product and service offering/s 2. Identify at market opportunities, target market, and positioning priorities, for parent company and
1. Consider the current market, competitive position, product and service offering/s
2. Identify at market opportunities, target market, and positioning priorities, for parent company and franchises
3. Evaluate product/service level, quality
4. Do you see current environmental or market trends? 5. Are there future trends for long-term development?
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Business Research Methods
Authors: Alan Bryman, Emma Bell
3rd Edition
0199583404, 9780199583409
