1. Consider the following scenario: o A dentist in Cali, Colombia has decided to target adult orthodontia patients in the United States. He offers the Invisalign braces that are rather highly priced in the United States. Because of the lower cost of labor and the lower price that he can get the braces for in Cali, he can beat the price of any U.S. provider by at least 40%. His spouse owns a four-star hotel in Cali. Suggest a pricing approach for this dental clinic. He wants to develop a website and is also thinking of marketing his clinic on YouTube. Establish the exact price of the service o Calculate the break-even point for the dentist based upon the price you established. Assume that the variable costs for each patient for the Invisalign product is $237. The fixed costs for the dental practice is $152,000. 2. Address the following issues: o Develop a pricing strategy for the dental office. Address the following: Price or reimbursement model. Industry structure Pricing objectives Pricing strategy Establish the exact price of the service o Calculate the break-even point for the dentist based upon the price you established. Assume that the variable costs for each patient for the Invisalign product is $237. The fixed costs for the dental practice is $152,000. 1. Consider the following scenario: o A dentist in Cali, Colombia has decided to target adult orthodontia patients in the United States. He offers the Invisalign braces that are rather highly priced in the United States. Because of the lower cost of labor and the lower price that he can get the braces for in Cali, he can beat the price of any U.S. provider by at least 40%. His spouse owns a four-star hotel in Cali. Suggest a pricing approach for this dental clinic. He wants to develop a website and is also thinking of marketing his clinic on YouTube. Establish the exact price of the service o Calculate the break-even point for the dentist based upon the price you established. Assume that the variable costs for each patient for the Invisalign product is $237. The fixed costs for the dental practice is $152,000. 2. Address the following issues: o Develop a pricing strategy for the dental office. Address the following: Price or reimbursement model. Industry structure Pricing objectives Pricing strategy Establish the exact price of the service o Calculate the break-even point for the dentist based upon the price you established. Assume that the variable costs for each patient for the Invisalign product is $237. The fixed costs for the dental practice is $152,000