Question
1. Consider the most appropriate strategy for a sizeable UK-based company with international ambitions in the following industries (assume that your choice could be implemented):
1. Consider the most appropriate strategy for a sizeable UK-based company with international ambitions in the following industries (assume that your choice could be implemented):
steel
pharmaceuticals
civil aircraft
ladies cosmetics/fragrances.
2. For an organization of your choice, trace the changes of international strategy and strategic direction over a period of time. Relate these changes to any changes in strategic leadership, structure and, wherever possible, culture.
1. Consider the most appropriate strategy for a sizeable UK-based company with international ambitions in the following industries (assume that your choice could be implemented):
steel
pharmaceuticals
civil aircraft
ladies cosmetics/fragrances.
2. For an organization of your choice, trace the changes of international strategy and strategic direction over a period of time. Relate these changes to any changes in strategic leadership, structure and, wherever possible, culture.
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Operations Management in the Supply Chain Decisions and Cases
Authors: Roger Schroeder, M. Johnny Rungtusanatham, Susan Goldstein
6th edition
73525243, 978-0073525242
