1. Consider yourself a Marketing Manager, how would you go about setting a good marketing strategy for a Credit Card product through video streaming?

2. What are the merits or benefits of sales promotion?

3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced by the marketer and apply the marketing mix decisions to a real-world product or service.

4. Given a historical context of marketing, assess the present role of marketing in the Financial Services organizations and predict how marketing might "look" in the future.

5. Identify specific marketing strategies utilized and develop criteria by which to analyze those strategies.