1. Consumer Reports, a nonprofit organization that evaluates products, would serve as a source of _____ as it provides Lewis with useful knowledge about available features, convenience of use, and machine quality of various table saws.

a) motivational data

b) rational information

c) selective data

d) external information

e) primary data

2. Multichannel and omnichannel retailers struggle to provide an integrated shopping experience, because

A) merchandise is offered at the same price across channels.

B) various channels demand various skills and unique resources.

C) they do not have intermediaries for supplying products.

D) they generally offer limited assortments in their channels.

E) multichannel retailing often results in a pyramid scheme.