1. Consumer surveys suggest that the three most important qualities for retail consumers are price, product quality and selection, and convenience. Does Amazon Go provide all three of these qualities in a way that is comparatively better than their competitors?

2. Is the business model used by Amazon Go the future of retail as some have proposed? Could this approach ‘scale up’ to larger stores?

3. Consider the current brick-and-mortar stores with large physical retail spaces such as Walmart and other stores identified ‘big box’ retail stores. These stores attracted consumers with large in-store selection and low prices. Could the Amazon Go model provide these same advantages to consumers?

4. One of the things that Amazon could do with their advanced technology is to collect data about in-store traffic patterns, identifying how shoppers move through the store, what areas they spend the most time in, and how long a typical shopper spends in the store. How do you think store managers could use that kind of information to
improve the shopping experience for Amazon Go customers?