Question
1. Create a BCG (Boston Consulting Group) matrix for a two-division company with sales of $ 5 and $ 8, respectively, and profits of $
1. Create a BCG (Boston Consulting Group) matrix for a two-division company with sales of $ 5 and $ 8, respectively, and profits of $ 3 and $ 1!
Determine both divisions whether they are accountable for a Cash cow, question marks, or something else.
Make/ Assume the axes of relative market share positions and industry growth rates to help making the diagram
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Fundamentals of corporate finance
Authors: Robert Parrino, David S. Kidwell, Thomas W. Bates
2nd Edition
978-0470933268, 470933267, 470876441, 978-0470876442
