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1. Create a brand positioning map that indicates the unique gap in the coffee culture market that LEE's Diner can capture in Suburbville. Label the
- 1. Create a brand positioning map that indicates the unique gap in the coffee culture market that LEE's Diner can capture in Suburbville. Label the horizontal and vertical axis with two attributes (e.g., purchase motivators and/or type of restaurant) that you believe best highlight how his restaurant will be positioned. Show where LEE's Diner fits on the graph, as well as his main competitors.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
