1. Create a simple marketing plan of Kalanggaman Island.

2. Follow the steps in writing a marketing plan found in the handout.

3. Marketing plan will include only the following elements:

Overview of Kalanggaman Island

Industry and Competitor Review

SWOT Analysis of Kalanggaman Island

Target Audience

Marketing Mix 4Ps (Product, Price, Place and Promotion)

Objectives and SMART goals

Strategies and Action Plan