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1. Create the regression equations based on the research model below. (15 marks) Argument Quality Attitude Source Credibility Social Subjective Behavioral Integration Norm Intention Social
1. Create the regression equations based on the research model below. (15 marks) Argument Quality Attitude Source Credibility Social Subjective Behavioral Integration Norm Intention Social Influence Perceived RiskModel Summary Adjusted R Std. Error of R Square Square the Estimate ANOVA' Sum of Squares Mean Square Regression 8?. 200 14 533 21 52? Residual 130.300 Total 211500 Coefficients* Unstandardized Standardized Coefficients Coefficients Model B Std. Error Beta Sig. 1 [Constant) 1.847 .659 2.805 006 Service Quality .130 .146 .113 893 .373 Perceived Risk -.301 077 -.390 -3.896 .070 Brand Trust -.240 .112 -.337 -4.355 003 Product Variety .211 083 .129 3.330 .006 Store Atmosphere .225 .089 .260 2.513 .013
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