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1. Create the regression equations based on the research model below. (15 marks) Argument Quality Attitude Source Credibility Social Subjective Behavioral Integration Norm Intention Social

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1. Create the regression equations based on the research model below. (15 marks) Argument Quality Attitude Source Credibility Social Subjective Behavioral Integration Norm Intention Social Influence Perceived RiskModel Summary Adjusted R Std. Error of R Square Square the Estimate ANOVA' Sum of Squares Mean Square Regression 8?. 200 14 533 21 52? Residual 130.300 Total 211500 Coefficients* Unstandardized Standardized Coefficients Coefficients Model B Std. Error Beta Sig. 1 [Constant) 1.847 .659 2.805 006 Service Quality .130 .146 .113 893 .373 Perceived Risk -.301 077 -.390 -3.896 .070 Brand Trust -.240 .112 -.337 -4.355 003 Product Variety .211 083 .129 3.330 .006 Store Atmosphere .225 .089 .260 2.513 .013

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