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1. creating profiles of potential customers and the environment e.g socioeconomic, political (how and why do we create profiles, why does the environment influence these
1. creating profiles of potential customers and the environment e.g socioeconomic, political (how and why do we create profiles, why does the environment influence these profiles?) 2. analysing other factors that may affect marketing such as location, competition and opportunities, why and how do these areas affect marketing? 3. how do the above areas/factors assist us to create and effective marketing campaign in real estate
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