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1. Critically analyze the social media effort made by Gillette India in terms of the zones of social media. 2. Thoroughly assess the effectiveness of

1. Critically analyze the social media effort made by Gillette India in terms of the zones of social media. 


2. Thoroughly assess the effectiveness of the campaign "The Barbershop Girls of India." Identify the factors that made the campaign go viral and expound each.

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1 Critically Analyze Gillette Indias Social Media Effort Zones of Social Media Listening Zone Strengths Gillette India demonstrated active listening through social media monitoring engaging with custo... blur-text-image

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