1 Culture is a way of life and varies from one country to another. In examining culture, the following are explored values, beliefs, customs, languages, traditions, social standards. symbolism and dress, laws and policies, religion; aesthetics, and education. Through people's culture, they can develop a sense of belonging, personal and cognitive growth and the ability to empathise and relate to each other. Cultural factors have an impact on the flow of business. Culture grows over time and is evolved permanently and slowly. As cultural rights increase, firms that want to do business interationally will have to face additional challenges in other dimensions of culture Discuss five (5) elements of culture to international marketing.

2 The international marketer's task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Uncertainty is created by the uncontrollable elements of all business environments, but cach foreign country in which a company operates adds its own unique set of uncontrollable factors. Therefore, the international marketer's task is difficult than a domestic marketer. Discuss any three (3) elements that make international marketing complicated and their implications.