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1. Customer-perceived value is based on two components. What are those components? 2. What is the definition for customer-perceived value (CPV)? 3. How do customers

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1. Customer-perceived value is based on two components. What are those components? 2. What is the definition for customer-perceived value (CPV)? 3. How do customers determine their level of satisfaction with a product? 4. Define marketing research 5. List the four advantages of conducting marketing research online

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