1. Customers typically seek to satisfy a set of needs when evaluating a product or service offering. Using Maslow's Needs Hierarchy theory as a reference, which of the following is an example of primary or lower level need: a) Social acceptance c) Autonomy b) Status d) Hunger and Thirst 1Which of the following IS NOT part of the marketing mix? a) Distribution c) Advertising b) Packaging d) Competitors . A marketer's strategy to make its brand or company \"stand out\" from competitor's offerings is called a) Positioning c) SWOT Analysis b) Differentiation d) Situational Analysis . The process used to \"break down\" a large group of potential, different customers into smaller groups having similar characteristics 1s called a) Perception c) Competitive bidding b) Segmentation d) Convergence . As discussed in class, this business philosophy is focused upon achieving the highest manufacturing output so the unit cost is low: a) Sales orientation c) Social marketing concept b) Production orientation d) Leverage . A is a group of customers/potential customers having similar needs and characteristics: a) Population c) Culture b) Reference group d) Segment One of the ways that we filter the stimuli around us is to pay attention to things that are interesting or important. This 15 called a) Selective Absorption c) Selective Perception b) Voluntary Stimuli Reception (VSR) d) Attention-Response Model . Which of the following is not an example of a market research survey? a) Questionnaire c) Mall intercept b) Focus Group d) Individual or group observation . An ATM (Automated Teller Machine) is an example of how technology is changing marketing strategy. These machines provide various services to customers on a 24/7 basis year round. This bLst reects the marketing mix variable. a) Price c) Place or Distribution Channel b) Promotion d) Product 10. When marketers use birth dates to distinguish among various groups of customers, it would be an example of segmentation. a) Behavioral c) Geography