1- Define a mission statement. Based on the information in the case, propose a mission statement for Pandora,.
2- Mention and define the two types of consumer buying motives. Mention and classify the main motive behind the purchase of Pandora Jewellery. Explain your answer. Explain to what extent this information is useful for Pandora.
3- Define standardization and adaptation strategy. Mention and explain which strategy Pandora used when deciding to cooperate with MOOD
4- Mention the type of individualized segmentation employed by Pandora to reach its target for its Pandora essence collection. Explain your answer. Explain why Pandora employed this type of segmentation
5- Explain how Pandora controlled the content at a corporate level. Explain the reasons for which Pandora decided to control the content.