1. Define and provide a marketing example for each of the following: a. Market b. Market Segment c. Market Segmentation 2. Why is Market Segmentation important? 3. Define the criteria for Successful Segmentation by a firm and give a marketing example for each of the criteria. 4. What are some bases for segmenting markets? Provide an example of each. For example, demographic segmentation - persons between the ages of 35 & 44. Define and provide 1 marketing example of each of the following: 5. a. Ethnic segmentation b. Family Life Cycle segmentation c. Psychographic segmentation d. Geodemographic segmentation 6. Define Benefit Segmentation. Why is it so important to marketers? 7. Define Usage Rate Segmentation. With a marketing example, why is it important to marketers? 8. Define and List the bases for segmenting Business (B2B) markets. 9. List and briefly define each of the steps in segmenting a market.. 10. Define and illustrate with a marketing example each of the following segmentation strategies: a. Undifferentiated target segmentation b. Concentrated target segmentation c. Multi-segment target segmentation 11. Define product positioning and illustrate with a marketing example. 12. Define perceptual mapping and illustrate with a marketing example. 13. Define repositioning and illustrate with a marketing example.