1. Define communication and discuss its role, functions and barriers.

2. Distinguish between inter personal and group communication with examples. 2. 3. Explain any two of the communication models in detail.

4. Discuss the impact of communication technology on traditional media.

5. Explain the functions and scope of Public Relations in the Indian context. (OR) 6. Distinguish between propaganda, publicity and advertising.

7. Give a detailed note on the stages in Public Relation process.

8. "Feedback is totally neglected in Public Relations activity". Do you agree with this comment? 5. a) Explain code of ethics for Public Relations professionals.

9. Write short notes on any four of the following: i) Multi-Step Flow ii) Lobbying iii) Image building iv) Public opinion v) PRSI vi) Video conference

10 What are the advantages of MS Windows especially in relation to the media? 11. What is the relevance of digital technology to the media?

12. Is the Intemet of any use to media professionals? How? (OR)

13. The Intemet has made joumalism easy. Comment.

14. Discuss the various uses of multimedia.

15.) Discuss the advantages of CD Rom as learning tool.

16. Explain the uses of computer - generated images in a newspaper.

17. Discuss the advantages of the integration of computers with TV prod uction. 18. What are the salient features of Corel show?

19. Write short notes on any four of the following: i) MS Office ii) Computer Software iii) Copyright issues iv) Bitmap Graphics v) Animation vi) Web Joumalism

20. Explain the significance of Journalistic writing.

21. How does Journalistic writing help in producing an effective PR house Journal?

22. Analyse the principles of editing.

23. Enumerate the proof-reading symbols and analyse how they are helpful in editing a copy.

24. How do news values help in identifying issues in society?