1. Define Integrated Marketing 2. Define the Communication Plan. 3. Why is integrated marketing important to the Communication Plan? 4. What is the overall sacrifice a consumer is willing to make to acquire a specific product or service? 5. What is market segment. 6. How to skillfully position your product in the market. 7. What are the four Ps in marketing? 8. Define the purpose of a marketing plan, 9. Define a breakeven analysis. 10. How instrumental is integrated marksting to Entrepreneurship