1. Define Marketing as outlined in your text.

2. List and describe the marketing mix.

3. List the elements of a Marketing Plan.

4. What questions does a mission statement answer?

5. Describe ways a firm can develop a competitive advantage.

6. List the stakeholders that can be affected by responses to social responsibility.

7. Provide an argument for corporate social responsibility.

8.List the social factors in the external environment.

9.Describe generational cohorts.

10. Describe the economic factors in the external environment.