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1. Define marketing concepts as they relate to the financial industry. 2. Explain the relationship of distribution, product, promotion, and pricing in banks. 3.
1. Define marketing concepts as they relate to the financial industry. 2. Explain the relationship of distribution, product, promotion, and pricing in banks. 3. Identify unique characteristics of bank products and services related to deposits, loans, and specialized services. 4. Describe the service elements that are most important to bank customers.
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Survey of Accounting
Authors: Edmonds, old, Mcnair, Tsay
2nd edition
9780077392659, 978-0-07-73417, 77392655, 0-07-734177-5, 73379557, 978-0073379555
