1. Define product. Discuss the core, tangible and augmented components for the following product/service offered by: a....
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Question:
1. Define "product". Discuss the core, tangible and augmented components for the following product/service offered by:
a. Laptop
b. Taylor's University
c. Disneyland
2. Discuss the factors that have contributed to the increased importance of packaging as a marketing tool. Give examples in your explanation.
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