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1. Define the terms rack rate and potential average room rate. 2. State the equation for calculating elasticity of demand. 3. What implications does the

1. Define the terms rack rate and potential average room rate.

2. State the equation for calculating elasticity of demand.

3. What implications does the breakdown of a businesss costs into fixed and variable ones have on the pricing decision?

4. Discuss the concept of product and/or service differentiation in a restaurant situation.

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