1. Define the various characteristics that differentiate services from tangible products.

2. Choose a specific service business from ONE of the following industries, and explain how it is marketing itself and serving its customers/clients differently today than it would have been 20 years ago because of technological advances and the Internet.

• Banking- Go to the US Bank homepage [http://www.usbank.com] and select internet banking from the homepage.Take at look at Citibank [http://www.citibank.com], and eMortgages.com [http://www.emortgages.com]
• Healthcare- Try one of these sites: Dentists.com [http://www.dentists.com], Healthline [http://www.healthline.com], or WebMD.com [http://www.webmd.com].
• Insurance- Log on to Best Quote US [http://www.bestquoteus.com/] and/or Instant Quote [http://www.instantquote.com].How does this compare to the "old" way of buying insurance? Visit and explore some of the links.
• Travel- Visit one of the following travel sites: Cheaptickets.com [http://www.cheaptickets.com], Travelocity.com [http://www.travelocity.com], Expedia [http://www.expedia.com].How have the growth of these online reservation sites affected the travel agencies?What role do Travel agenciesnowplay in the marketplace?