1. 1. Demonstrate applied knowledge of people, markets, finances, technology and management in a global context of business intelligence practice (data warehouse design, data mining process, data visualization and performance management) and resulting organizational change and how these apply to implementation of business intelligence in organisation systems and business processes 
1. 2. Identify and solve complex organizational problems creatively and practically through the use of business intelligence and critically reflect on how evidence based decision making and sustainable business performance management can effectively address real world problems
1. 3.Demonstrate the ability to communicate effectively in a clear and concise manner in written report style for senior management with correct and appropriate acknowledgment of main ideas presented and discussed.